~ Rodan + Fields Dermatologists moves away from direct marketing to new business model ~
“Throughout R+F’s history, our brand has never stood still, embracing new ways to create visible results and provide confidence to millions through our award-winning, breakthrough products and new ways to share those products to make an impact.”
Skincare giants Rodan + Fields Dermatologists has announced a new direction to its business model “to unlock growth and reach new customers.”
As announced today in a letter sent to consultants, the new changes, will be effective September 1, 2024. Beginning on Sept. 1, the existing R+F Compensation Plan and multi-level marketing plan will be discontinued, and the skincare company will move away from direct selling to “reach more people with our unique products while providing a meaningful and modern earning opportunity for this incredible community.”
As part of this update, Consultants will earn through a new compensation program that provides a more “frictionless experience” while still offering a meaningful earning opportunity to sell the brand’s unique, award-winning products.
According to Rodan + Fields, the new business model “will be supported by a broader array of marketing and advertising across traditional channels and social media to complement consultants’ advocacy, will better position R+F to meet customers where they are discovering and buying beauty products.”
The company says they plan to continue offering existing consultants rewarding earning opportunities designed for today and the future
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