CLAYVER, THE INTELLIGENT WINE POT BECOMES AN ALLY FOR COSMETICS PRODUCTION
Clayver has surprised more than a few wine producers.The market grows with a +78% rate and opens up to new possibilities
Created in 2014, Clayver has made a big hit in the wine market. Having landed producers such as Tarlant and and Château Les Carmes Haut-Brion after impressive results during comparative ageing trials, Clayver lands in US where it will be used for wine and even cosmetic products.
Clayver is an innovative stoneware round egg conceived for fermentation, vinification and wine ageing. Inspired by clay amphoras, Clayver inventors wanted to go beyond mechanical resistance and impermeability. What makes a difference with traditional amphoras is shape and material.
If wine is Clayver's intended use, it is not the only one. Cosmetics companies too have become interested in Clayver for the production of natural body and face lotions. Clayver in particular will be used for the maceration process of roots, flowers and fruits. Being made of an inert material, Clayver prevents any loss of matter from the container, thus allowing to achieve a 100% natural product.
Clayver’s round shape allows pots to keep the flower, root and fruit cap moist, helping color and flavor extraction. Wall thickness guarantees thermal inertia – a key factor for maceration – and a uniform, three-dimensional oxygen exchange concerning the smallest possible surface area. Grès porcelain is resistant, isolating and easy to sterilize and is safe for handling food – Clayver is certified for use in foodstuffs.
Clayver has now 150 customers all over the world, with a +37% growth rate in the numbers of customers and a +78% in the amount of pieces ordered from 2016. It is now available in 2 different sizes: 250 and 400 litres.
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