Thursday, August 18, 2016

World’s Oldest Barbershop Responds to Today’s Beard Trend


For Men's Grooming Day, Truefitt & Hill Launches Beard Range for the Modern Man

Introducing Beard Oil, Beard Balm and Moustache Wax

On the eve of Men's Grooming Day (August 19) and just in time for World Beard Day (3 September 3)  Truefitt & Hill, the world’s oldest barbershop, is pleased to announce the expansion of its product portfolio with the launch of its new Beard Range –  Beard Oil, Beard Balm and Moustache Wax. With over 210 years of experience in styling moustaches and beards alike, Truefitt & Hill has always been at the forefront of product development throughout the changes in facial fashions. Handlebar, Dali or Fu Manchuwhatever your facial hair choice, Truefitt & Hill has the perfect beard and moustache product to assist you in the pursuit of your ideal style.

The introduction of the Beard Range is a response to customer demand and reflects Truefitt & Hill’s commitment to ensuring healthy and natural offerings are available to customers,” says Truefitt & Hill North America Director Linda Mountford.  “The welcome addition to our range also rightfully shows that as a brand, Truefitt & Hill continues to expand beyond shaving, to offering a full grooming solution for the modern man all under one roof, be that online or in-store.”

MOUSTACHE WAX
Truefitt & Hill Moustache Wax is formulated using 100% natural, non-synthetic ingredients and is both alcohol and paraben free. This unique product masterfully combines Bees Wax and Shea Butter with Jojoba, Kukui Nut, Avocado, Sunflower and Aloe Vera Oil not only to condition and soften the whiskers but also to offer an excellent mouldable hold that will allow a moustache to be styled into a variety of shapes and provide a glossy, controlled and well-groomed look. Grapefruit, Mandarin and Bergamot oil, provide an underlying scent, which is subtle and will not disappoint any dapper gentleman.

BEARD BALM
Truefitt & Hill Beard Balm is made from 100% natural, non-synthetic ingredients and it is alcohol and paraben free. The blend of Jojoba, Kukui Nut, Avocado and Aloe Vera Oil combine with Shea Butter and Bees Wax to produce a Balm that is not only easily absorbed by skin but also especially formulated to nourish, condition and soften even the toughest beard bristles.

Regular use will help to improve beard strength as well as aid in the prevention of dry, itchy and flaking skin. Grapefruit, Mandarin and Bergamot oils combine to provide a subtle, fresh and alluring scent. Suitable for all beard types.

BEARD OIL
Truefitt & Hill Beard Oil is made with a natural blend of the finest oils. Coconut, Avocado, Sesame, Jojoba and Argan Oil combine to leave the beard looking and feeling soft, well-conditioned, non-greasy and neatly styled.

The Beard Oil formula is based on a selection of oils renowned for their exceptional properties. The blend is not only easily absorbed by the skin without clogging pores or hair follicles, but it also combines to reduce irritation, as well as conditioning and nourishing hair and skin alike. Green Tea and Cucumber fragrance provides a subtly crisp scent that will leave the wearer feeling clean and fresh throughout the day.


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